What do the printing industry, manufacturing and the locomotive all in common? They have been replaced. Printing by online readers, manufacturing by off shore manufacturing and the locomotive by the car.
If you are in business it can happen to you if you are depending on old media such as yellow pages, newspapers and post cards for your marketing. Your customers are using the new media to decide who they want to do business with. They are using the internet and mobile marketing. and, if you are not there then you are being crushed by your competition.
Online video, blogging and social media rock. Youtube is now the #4 search engine. 26 Billion… with B… online videos are viewed each month in the US alone and online video accounts for 60% of all internet traffic. 30% of all searches are local and include the location. Even non-local search includes local data. Just having a web page isn’t enough any more. Your clients and customers are looking for you online and if you are not there then you don’t exist… period.
The new media includes:
- short videos and articles
- lead capture campaign
- follow-up marketing
- local search directory
- targeted internet ads
- video blogging
- pod casting
- face book]
- smart phone applications
What do you think?
